Professional bio template

Your senior executive bio shapes first impressions of you and your company. It’s a critically important marketing tool that sells you and your competence at your job.

A strong executive biography written in the correct style and format will positively reflect who you are and what you have accomplished in your career.

Here are  9 important points to consider when writing your executive bio.

1.

Determine your target audience and what you are “selling” them

Your executive bio is selling a product, and that product is you. So be sure to highlight the features that will be of interest to your target audience (yes, this means that you will have more than one version of your bio).

If your target audience is prospective investors, you might be selling them on your entrepreneurial vision coupled with fiscal responsibility.

On the other hand, if your target audience is industry experts at a conference, you will want to write a short summary of your professional qua